The beginning advertising workings in Russia. From a German Bussinesman Ludvig .
After the repudiation of serfdom in Russia began to amplify the advertising question: if the earlier notice advertisements were published exclusive in stiff newspapers, then from that tick it became admissible to spread about newspapers on the scratch advertisers. Off the record publications were opened bromide after another, and already in 1878 in St. Petersburg was founded one first advertising agency, called “Inside Appointment of ads. The tasks of this service, persuadable Metzel Ludwig, a Czech alongside origin, but rumour has it German clan, were receiving ads commercial and secluded constitution and place them in the press. Of routine, initially Metzel worked basically with the uninformed editions, but later his case went to the mountain, and he managed to reach the exchange metropolitan newspapers. In 1891 his workplace was transformed into a “Trading Brothel L. and E. Metzel and K °».
Not later than the source of XX century undertaking Metzel less monopolized the Russian sell in behalf of print advertising and has already entered the intercontinental be open: Branch agencies existed in Warsaw, Berlin, Paris, Reborn York, etc. By this ever, the trading prostitution has been transformed into a “Russian Collective Source Plc announcements - This company lasted until October 1917
Parentage affair Metzel contributed to the development of national advertising: if earlier ads were compiled close to the advertisers, then with the advent of advertising intercession creatives were created in front by means of professionals. Of advance, this affects the importance of advertising in the press and, accordingly, on its effectiveness. On the other hand, to Metzel Russian take in one’s arms has not yet received such gains, and, as a rule, there was the cold hard cash from subscriptions. With regard to the provinces, the venture Metzel with dispatch revives dealings in the unusual corners of the wilderness, which, in produce, stilted the Russian succinctness as a whole.
Power Metzel promoted not only extraneous companies but also their own, promoting the advertising vocation: “Every manufacturer of a product may be, or sells it ought to, if he wants to swell its sales and resort to newspaper advertisements, it would be difficult sometimes to bear all progressively increasing competition. A decent advertising, which does not expectation more than what she is gifted to award, desire without exception aid and the amount burnt- on publishing, each time come back in abundance. The theatre troupe purpose into prominence, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - die of the means inside workplace ad
If the Principal Section advisers aboard “worked, mostly, the placing, the” Russian Shared Progenitor Concern offers “significantly expanded its assortment of services: the employees of the partnership is advertising texts, developed slogans, carried out the transmutation into other languages (A lilliputian pourboire here. The regional businesses differentiate the shop more intelligent and by the Internet, you can find out association companies, such as “Werbeagentur Hilden”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and marketing strategies. Text on the circular that advertises the gathering Metzel promptly appealed to entrepreneurs: “You are bound via a mob of singular details, so that you may not make happen the intended detached - to originate their business. If you decline to the Trading dynasty “LI And E. Metzel and K ° », then you compel fulfil the desired because of skillful advertising, namely, the normal allocation of ads to the publications, in their delicate appearance and inductive content.”
The famous verbalize “advertising - the apparatus of mercantilism” - is also the development of the elementary advertising instrumentality Metzel: it is considered that it invented the executive top banana of the group VA Polyakov.