Social promotion in Russia makes people better
Social promotion is not new in Russia as it may seem. Even lots of years ago social advertising took an important place in everyday life. All Russians who lived in those years remember social posters and television spots where messages of responsibility were declared. The following mottos were very popular: “Save the nature, it’s our mpther”, “Matches are not toys for children” etc. All those social ads were sponsored by SU government and made by official institutions. At the moment everything has changed and we can find lots different social advertising which is sponsored by Russian government, non-governmental companies and private persons. Lots of money is spent every year on different social campaigns which are created by popular media campaigns with movie spots, social posters, mottos etc.
Many international foundations work on the territory of Russian Federation and lots of social ads from different countries are available at the moment in former Soviet Union. I am sure that it is really importans as we have a unique chance to use best international experience in the field of social advertising as our own traditions in this field are very weak but we have a great deal of thoughts and creative people who can make all them visible. That’s why different contests of social advertizing are so popular today in Russia and lots of professional advertizing companies took an active part in such kind of events and if you enter tube sites you can find lots of social spots created by the leading local organizations but sometimes the visualization of social ideas leaves much to be desired. Still there are quite a lot of interesting social videos on alcohol addiction and other problems. But certainly, we should always keep in mind about the following situation in the country and the main problems which the government has to solve. One of such problems is demographic decrease as too many people die in Russia and they understand that they should stimulate families to give more births. As an example of social advertizing which concentrated on demographic problems we can mention social posters which were placed in Moscow subway with a woman with three boys on her knees. This post is more uncertain rather than gives replys as there is no man on this poster and the woman looks not very happy.
I think that social advertising in Russian Federation just starts its way and in the nearest future we will see lots of great examples of television spots and social posters as well as complicated social campaigns.